Our Living Health website design is a clean and modern site that radiates the professionalism and experience the business provides.
The brief
Living Health is a chiropractic health and beauty center based in Lincolnshire. They specialise in the treatment and management of problems related to the spine. The business needed a clean, crisp, and professional website that was visually appealing as well as functional and easy to use.
The brand
Living Health is an established business that did not have a website, however, it had a professionally designed brochure that detailed its services. This provided us with ample information about their business and services, and extremely useful website copy. Because of this, we could keep consistent branding across both the brochure and website.
The design
For the Living Health website design, accessibility was of the utmost importance and we wanted to make sure all ages could use and navigate the site easily. By using contrasting colours on a white background, we made sure that all information on the site was readable and digestible. It was important to keep the brand’s colour palette of green and blue, and this worked to keep the site visually engaging and to break up information.
Font choice plays a large part in designing for accessibility, however, Living Health had a great font choice used on their brochure so it was the best practice that we used this across the website for consistent branding.
As a website designer, it is absolutely vital that you can emulate a brand’s tone, style, and expression when designing, as you are representing their brand through the website – and it can cause missed connections and lost customers if it goes wrong.
By using professional photography related to the brand’s service, we can instantly inform the user of the services they can expect from the business as well as build trust with the audience.
Why it works
The Living Health website design works because it’s easy to use and navigate and prioritises functionality over visual aspects. From the homepage, users can navigate to their desired service to learn more information, without getting lost in the site navigation. We use CTAs throughout the site to encourage the user to book an appointment.
We also utilised the brand’s accent colours to highlight important information and direct the users around the site, with the main aim being to get appointment bookings through the contact form.
The review
Living Health said: “Ocean Pixel Studios were very responsive, picked up on ideas quickly, and applied a lot of creativity to the design. Highly recommended!”
Summary
Our Living Health website design has a visually appealing and friendly design while being informative, easy to use, and accessible for all users.
If you are looking for a website design for your business, get in touch today to see how we can help you unlock your digital potential.
