Our modern ice cream brand design concepts for ‘Waffle On Plymouth’ aim to provide a visual identity for the company before its launch and help generate public interest before opening day. By using a creative style with cartoon imagery, we provided a unique and modern brand identity for the upcoming business.
The brief
‘Waffle On’ was looking for a fun and creative ice cream brand design that was unlike any other business in the area. The design should be fun and childish to connect with the main target audience (11-17), whilst using the classic ‘Neopolitan’ ice cream colours to relate to the majority of the public including older generations.
The brand
‘Waffle On’ is a business in development that aims to sell gourmet ice cream creations in Plymouth, UK and become the go-to local ice cream parlour of the city. The brand prides itself on their community values, affordable prices, and colourful atmosphere even on a rainy day. They were looking for a professional ice cream brand design that represented these values that they could put forward to investors as a visual aid, as well as include in their business plan and help to conduct market research.
The design
The ‘Waffle On’ logo design features a childish and playful font with a simple tagline specifying the business’s location in Plymouth. The vector ice cream icon features classic chocolate ice cream and the logo is optionally contained within a white circle to provide structure and contrast against a changing background.
We also created multiple social media post designs as part of the branding concept, that display how the logo will work in action, as well as visualise how fonts and colours will work together with imagery and backgrounds specifically in promotional material.
Why it works
The goal of the project was to create a modern and creative branding design that captures attention and emotionally connects to the target audience.
By using strategically chosen colours, fonts and illustrations, we created an ice cream branding design that appeals to the target audience and supports the upcoming brand and its values. The designs will help generate income for the business by impressing potential investors, attracting an audience, and motivating staff before launch.
Summary
Our ice cream branding design concepts for ‘Waffle On Plymouth’ provide a visual identity for the business and help reinforce the brand’s personality and values. The modern designs will help to generate public attention before launch and prove profitability to potential investors.
If you are looking for a creative and unique logo or branding design, contact us today for a free consultation to see how we can help you boost your brand’s visual identity and increase your profits.
