Our e-commerce website design for Vital Store UK is a modern and professional site with a friendly and trustworthy tone. The website serves as an online shop for the business to collect payments and manage orders.
The brief
Vital Store UK was looking for a modern and minimalistic website to sell their supplement products.
The primary aim of the website design is to build trust with customers and build a professional platform for the sale of their products.
The brand
Vital Store UK provides vegan and eco-friendly vitamin and supplement packages to aid with health and beauty. They are based in West Sussex, and after multiple requests from loyal customers, they decided a website was the next step to grow their business.
The design
For this e-commerce website design, we created a 3 page navigation including a homepage to introduce the business to users, an about page to communicate the brand’s values and mission, and a shop page where users can browse and purchase products.
By using a strong and consistent font paired with a limited colour palette, we created a professional but minimal site that focuses on the products rather than fancy design elements. The website design aims to give users the exact information they need to make a purchase, with no unnecessary distractions or navigation. We used professional photography related to the industry to visually reinforce the company’s mission and services
A user review section on the homepage helps to instantly build trust with the user with social proof. This is essential for e-commerce stores, as users usually like to read reviews to solidify their decision to purchase.
Why it works
Brands in the health and wellness industry can benefit from a professionally designed e-commerce website design to prove the authenticity of their product and build trust with their audience, so they can ensure they are buying a legitimate product from a professional company.
Modern website design is also extremely important in this industry to communicate to the user that your business is up-to-date and involves modern practices and technology.
A lot of businesses believe that website design is purely visual, but the truth is your website design can communicate subconsciously with your user and reflect on your business’s products or services. This means that every part of your website design has the ability to influence your user’s purchase decision.
For our e-commerce website designs, we use the WooCommerce plugin which makes products and payments easy to manage for the client, as well as providing an efficient shop process for the user. WooCommerce makes it easy for us to customise pages like the shopping basket, checkout page, and single products for the brand and business.
Summary
This e-commerce website design is simplistic but effective and has been designed around both the brand and audience. Users can use this website to browse and purchase supplements and vitamin products in the UK.
If you are looking for a modern e-commerce website design to sell your products online, get in touch today for a free consultation.
