This modern accessories website design for The Collection Rooms features a sleek and minimalistic design that represents the products sold by the brand.
The brief
The Collection Rooms wanted a sophisticated website design that complimented their accessory products without overwhelming the user. They wanted plenty of opportunities to display their products across the site, and easy navigation and accessibility for the user. The business was also looking for a user-friendly solution to manage orders and customers with a simple login system, which we gladly provided. The primary aim of the website is to increase product sales, while the secondary aim is to keep users connected via social media platforms and email marketing channels.
The brand
The products offered by The Collection Rooms are minimalistic and detail-oriented and we represented this within their website, using subtle but effective dividers and text elements that make the website visually appealing and connect with their products.
The design
The main goal of this accessories website design was to draw the users’ attention directly to the products and encourage them to make a purchase. For this reason, the homepage features a wide variety of product imagery with minimal text and distracting elements. Sections provide direct internal links to featured products, and these sections are complemented by imagery that fits the theme of the website.
We wanted to match the minimalistic vibe given out by the business’s product catalogue and represent this minimalism on the website. We achieved this by keeping a simple background colour and using limited pastel colours to accent and highlight.
For our e-commerce website designs, we use the WooCommerce plugin which allows clients to upload and edit their own products as well as handle sales and shipping with ease.
Why it works
This accessories website design site features two fonts and limited text to keep the users’ attention on the product images and includes thin dividers to break up information such as between product titles and descriptions. We opted for a simple underlined button style for this site which we believe is essential to the minimalistic feel of the design. By using pastel colours, simple details, and limited text, we feel the website design integrates with the products perfectly, which are often simple with minimal details.
The website connects with the brands’ social media channels to keep users connected and also features a newsletter opt-in to encourage users to keep receiving product information and updates from the business.
Summary
The Collection Rooms accessories website design with e-commerce serves to be visually stunning while promoting the accessory products offered by the brand. The main aim of the website is to increase product sales, while the secondary aim is to keep users connected via social and email channels.
View the full homepage layout.
If you are looking for e-commerce website design, contact us today for a free consultation to see how we can help you unlock your digital potential.
