HK Jewellery is a new online jewellery shop based in the UK, aiming to sell products such as rings, necklaces, and bracelets that are high-quality but also reasonably priced. We created this jewellery shop website design to kick off their digital shop and start selling their products online.
The brief
The online shop was looking for a platform to upload and sell its products, receive reviews, and encourage users to find them on search engines.
They wanted a sophisticated and modern jewellery shop website design that required little to no maintenance, was user-friendly on the back-end, and had working shop features such as a cart and checkout page.
![HK Jewellery Shop Website Design](https://oceanpixelstudios.com/wp-content/uploads/2023/09/HK-jewellery-website-design-32-1024x646.jpg)
The brand
The brand is modern, elegant, and classy, and it aims to target individuals who are in couples or looking to buy gifts for loved ones. With nothing but a logo to start off with, we were tasked with creating a solid and functional basis for the brand’s new start in the digital world.
The design
This jewellery shop website design is minimalistic but effective, using a sophisticated colour palette of black, white, and gold. This minimal colour palette helps to break up and highlight information without overwhelming the user.
For example, we used the gold accent colour to highlight the promotion bar at the top of the page offering free delivery on orders over £20.
![HK Jewellery Shop Website Design](https://oceanpixelstudios.com/wp-content/uploads/2023/09/HK-jewellery-website-design-33-1024x646.jpg)
Why it works
To cater to the brand’s target audience, we created a user-friendly and visually appealing site that is optimised for search engines and provides ample product information to persuade the user to make a purchase.
Users can create an account and log in to view their order history and updates on recent orders, as well as apply coupon codes created by the shop and view a gallery of product images.
For e-commerce websites, we use the WooCommerce plugin to create a user-friendly and organised shop system within the website dashboard.
The review
HK Jewellery said: “Ocean Pixel Studio’s communication was very fast as well as the delivery. They were very friendly and delivered exactly what I asked for. Everything was on point.”
Summary
This jewellery shop website design provides a hub for HK Jewellery to upload and sell its products online. The modern, minimalistic, and sophisticated design represents the products offered by the brand. Overall, the website is functional, visually appealing, and effective in converting visitors into customers.
If you are looking for a website design for your online shop, get in touch today for a free consultation to see how we can help you unlock your digital potential.